The Ghost Lead Worksheet

Sixty seconds, four numbers, and the one calculation almost nobody runs on themselves. This is the exact math we do with clients before we build anything — and it reveals what you spend every year on leads that never get a reply.

Fill in four figures — leads per month, cost per lead, how many you answer within an hour, and your average deal value — and the worksheet shows your “paid-for-silence” number. Then it shows what fixing it actually costs, so your first automation basically chooses itself. It even includes 2026 cost-per-lead benchmarks by industry, in case you don’t track yours.